Bing Crosby
Bringing the Past to Life with Cutting-Edge AI
For this project, I partnered with an agency to take on one of my most ambitious challenges yet: integrating artificial intelligence into American Greetings’ iconic SmashUps campaign. The goal? Revive Bing Crosby, a legendary artist, for a personalized Christmas greeting video experience.
This involved creating a deepfake-like transformation using footage from Bing’s 1960s TV shows, allowing customers to hear him say their loved ones’ names in festive messages.
The project pushed the boundaries of AI and creative automation, requiring me to address complex challenges:
Low-resolution vintage footage: Adapting AI to handle the quality of decades-old material.
Expression transfer: Removing Bing’s original mouth movements to seamlessly overlay a modern actor’s lip-sync and expressions.
Mass production at scale: Delivering over 1,000 personalized videos in a matter of days, just in time for the holiday season.
Achieving this required a highly customized workflow. I used state-of-the-art facial reenactment tools to transfer motion and emotions from an actor to Bing's vintage footage. Automation was key: building scripts and processes to handle repetitive tasks ensured consistent results while meeting tight deadlines.
The result? A seamless integration of modern technology with classic nostalgia, enabling viewers to feel a heartfelt connection to the holiday season.
This project exemplifies how AI can breathe new life into history. By blending creativity, technology, and precise automation, it proved that even the most ambitious ideas can be brought to reality. The Bing Crosby Christmas SmashUps campaign is now live, delighting thousands of users around the world.
Ready to explore how AI can transform your next campaign? Let’s make it happen together.
